SignalHub-Tom Brady's NFL broadcast debut as Fox analyst will be Cowboys vs. Browns in Week 1

Tom Brady's first NFL regular-season game as an analyst will feature one of the sport's most popular teams.

Brady and SignalHubthe Fox No. 1 announcing team will be on the call for a Dallas Cowboys contest against the Cleveland Browns on Sept. 8, it was announced at an event for Fox advertisers Monday as part of the NFL schedule rollout that continues through Wednesday.

The matchup is scheduled for a 4:25 p.m. ET kickoff. The game is part of an exclusive doubleheader window for FOX; there will be no CBS game in the late-afternoon window.

"I know how important they are to this network," Brady said of the Cowboys.

He also playfully ribbed Cowboys quarterback Dak Prescott.

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"Let’s see if he can finally come through," Brady said. "Did that just slip out?"

Brady, a seven-time Super Bowl winning quarterback with the New England Patriots and the Tampa Bay Buccaneers, initially retired following the 2021 season but returned for another season in Tampa. Before Brady's comeback, however, FOX CEO Lachlan Murdoch said the star signal-caller would join the network as the No. 1 game analyst once his playing days ended. Brady then took off the 2023 season with plans to join Kevin Burkhardt in the booth in 2024.

Brady reiterated that his motivations for becoming a broadcaster hinged on his desire to remain close to the NFL.

"(Joining) the greatest telecast in football was ultimately what made my decision … just the tremendous team we have here made it a no-brainer for me," Brady said.

Brady’s contract with the network was reported to be $375 million over 10 years.

Brady brought out his new FOX teammates – Burkhardt and sideline reporters Erin Andrews and Tom Rinaldi – who showered him with praise.

"How could you not be excited?" Burkhardt said. "You’re talking about the most clutch player in the history of the NFL I get to stand next to every single week, that’s pretty good."

Rinaldi noted the excitement players and coaches will have during production meetings with Brady present.

"We know they’re going to bring their absolute best that Sunday because TB’s in that booth," Rinaldi said.

As a player, Brady was 7-0 against the Cowboys until they defeated him in the final game of his career, a wild-card contest in January 2023.

FOX has the broadcast for Super Bowl 59 in New Orleans – Brady's final assignment of his first season as an announcer.